Business Building Corner


Managing family and business during challenging times


How you manage your business during challenging times can be similar to parenting during transitions in life. Parents head families, while business owners and executives lead organizations. How both types of leaders operate under pressure may well determine their levels of success or failure.

Tough Times Call for Sharper Focus
In a family situation, there are certain milestones that are particularly challenging. It can be the birth of a child, an addition of a sibling, a graduation from high school and going away to college, a graduation from college and getting a job, a divorce that involves custody rights, a hospitalization or serious illness, a death and so on. All these situations require some kind of transition to a new way of life.

The business world has had its share of ups and downs in the past several decades. It’s come to the brink of a global depression, suffered from recession, battled high unemployment rates, had to rebuild economic infrastructure, gone through a stock market rollercoaster, seen companies and even countries go bankrupt, and yet, it has survived.

What does it take to lead effectively in tough times? It doesn’t require an MBA but it does require a sharp focus on the facts at hand, common sense, and the ability to influence or motivate others. It’s a lot like effective parenting and also, network marketing.

  • An effective leader will set personal goals and team (family) goals.
  • Failure is not an option. The leader (parent) will be a strong role model and direct positive activities during the crisis/transition period and display optimism.
  • Communication should cover the facts accurately. Equally important is to communicate support and commitment to the team (family) in order to foster emotional stability.
  • Patience is crucial. Nobody likes to stretch out hard times; however, turnarounds never happen overnight. It takes perseverance and determination. Just as business doesn’t go from bad to good without an implemented plan, familial issues resolve only after time and effort.
  • Focus on what can be done. Can the business reach out to corporate partners, vendors, even competitors, to reach a common goal? Can the parents help their teenagers list options for work, school and the unknown future? By focusing on the possibilities, both individuals and businesses avoid falling into “victim mode.”
  • Commit intentional acts of kindness. During tough times, people may forget to practice gratitude. What goes around comes around and often in spades. So, do something kind for the family or for your business partners.
  • Show people in the organization (family) how today’s actions can impact the future. This will provide a sense of purpose and help alleviate stress. In network marketing, this is called “knowing your why.”
  • Emphasize small victories. Sometimes it’s hard to congratulate a student on a B after a series of D's, but focusing on that B will lead to more B’s and even A’s. Celebrating a small uptick in sales for the month after a series of down months is a much needed morale booster. Be grateful for small improvements whenever they occur. In the parenting world as well as in business, it is well documented that rewarding positive behavior works far better than punishing negative antics—the focus is on incentive, not fear.
  • Reframe and redefine. Challenges can be presented as opportunities. Do you have a child who didn’t get into the school/university of his choice? Focus on what the up side is of attending elsewhere. Redefine it as a victory wherever he was accepted, not a failure where he was rejected. Did you receive five rejections in a row from potential business partners or recruits? Congratulate yourself for having approached five people, fearlessly and with good intention.
  • People feel powerless and victimized in tough times. The effective leader (parent) focuses on the fact that there are always choices, even if they are few and far between. The key is to suit up and show up to school or work every day. Act with integrity, intensity, kindness and gratitude, and the results can be positively inspiring.