Business Building Corner

Manage time spent on social media


Social media marketing is important for any business, but it can take a lot of time, particularly if you are part of a team. To manage your time wisely you need to have a good grasp of why you’re using social media, what you want to get out of it, how much time you can afford and which platforms to use.

Get your business active on social media while keeping time spent on it to a minimum by following these simple tips:

  1. Plan Ahead
    When you plan, you do not need to outline exactly what you will be writing, but have an overview of your upcoming topics.

  2. Schedule Posts
    Block out time to tweet, use social networking sites, blog or create YouTube videos. Also log in regularly to reply and interact. Every day will vary.

  3. Keep on Trend
    Keeping your posts on trend will help keep your social media accounts relevant. People will be searching for trending topics and you want your business pages to show up as part of the conversation, when appropriate.

  4. Focus on the Least Time Consuming Social Media Outlets
    Choose where to have an active account based on where your target customers are currently interacting. Find your customers online and follow them to where they are, whether it’s Facebook, LinkedIn, Twitter or YouTube, etc.
  1. Quality over Quantity
    Too many connections can be a distraction. There is no need to friend, follow back or become linked in with everyone.

  2. Generate Leads
    Building and maintaining relationships is critical in social media and it is easy to forget that it takes just a few minutes to share appreciation, congratulate someone, or offer thanks. From a sales perspective, time you spend on social media will be wasted if you cannot capture leads. There is no shortcut to generating leads without putting in time. It all boils down to creating and delivering a compelling story.