Successful sponsoring is a combination of implementing a defined strategy by working hard and consistently following up with every lead. Top network marketers have one thing in common. They actively build their list of leads and persistently and methodically follow up with everyone on that list.
In reality, most prospects do not join a business the first time they’re approached. People may need to think things over. Others may want some kind of guarantee or proof that the business is a viable option. Prospects function on their own timetables, not yours. That’s why networking takes patience and perseverance, just as any salesperson requires “stick-to-it” qualities to close the deal.
The trick is not to delete the people off your lead list if they say they are not interested. There are so many degrees of “not interested” and as life evolves, people’s circumstances change, and that adamant “no” could become a “yes.” If you stay in touch with these leads, many people may join your business at a later date, either as an Independent Business Owner or as a retail customer.
If you don’t follow up with all of your leads consistently, you may have let your next big business leader slip away. Veteran network marketers will keep following up with all leads year after year, until they join or move without a forwarding address!
That’s why it is important to build a lead list. Whenever you generate leads, you need to capture contact information such as names, address, telephone number and email. Once you obtain this information, you can follow up with a combination of these methods. You can follow up—weekly or monthly—as you deem appropriate.
Here are some of the things to address during your follow-ups:
By persisting and sharing regularly, you will sponsor more IBOs and make more money.