Did you know that the average age of the Olympic competitors in London in 2012 was 26? That would seem logical, right? But did you also know that at those same Olympic games, the average coach/trainer was 60? A recent news article by Fiona Smith entitled Why 50 somethings are powerful and powerless at the same time states, “The most powerful age in business today is 53, the average of the country’s top 50 CEOs.”
Globally, it’s notable that senior citizens are running companies but are not in demand for non-executive positions. People also seem more willing to pay for advice from professionals aged 50 plus, particularly regarding legal issues, business improvement and strategy, finance and accounting. Yet companies are reluctant to hire people older than 50 and more often than not, pursue “young and fresh” for positions ranging from middle management to customer service.
According to a group known as the “Grey Haired Gurus,” those older than 50 actually make some of the best consultants, managers, mentors and advisors. The group contends that those older than 50 actually excel in virtually every profession because they have honed their areas of expertise. And, contrary to popular belief, surveys show that younger staff does not average a longer tenure in their positions than older workers.
As the average lifespan lengthens, the real question is why stop working when we reach a certain age? At 65 we potentially will have more than two decades of productive living! There is plenty of evidence to show that the more we have to do, the longer we live—the adage “use it or lose it” seems to hold true.
So consider this: network marketing is universally agreed upon as a perfect business model for entrepreneurs. According to the Ecopreneurist, in the past decade “the highest rate of entrepreneurial activity belongs to the 55-64 age group. Since the U.S. population is aging quickly, the number of people 55 and older is increasing dramatically. Due to increasing life expectancies and a decline in lifetime employment by large companies, the Kauffman Foundation (an entrepreneur-supporting group) is expecting that we’re ‘on the cusp of an entrepreneurship boom.’”
LifePharm Global Network is on the forefront of providing exceptional products that address health and aging while creating life, livelihood and legacy opportunities for one and all. This is the ideal time for LPGN IBOs to take advantage of the entrepreneurship boom. Now is the perfect time to share the LPGN business opportunity with the increasing numbers of people 50 and older who are capable, active and want something meaningful to tackle. How many potential prospects do you know in this expanding age group?