Endorsements are universally accepted as a solid way to market products and services. This is because people care what others think, and there are more followers than leaders. It stands to reason that if someone you know and trust talks about a good experience, you’ll be more likely to want to try or do the same. For LPGN IBOs, this means giving good endorsements on LPGN products and the opportunity to earn supplemental income or even a career.
Endorsements are described as "word-of-mouth" marketing. They work only if they are credible. People can see through exaggerated stories, so it’s best to stick to reality. A good endorsement will answer most if not all of the following questions:
LPGN IBOs have a head start with endorsements — LifePharm Global provides an archive of both product and opportunity endorsements.
If you don’t have a personal endorsement ready, simply go to the endorsements library, pick the ones that most closely resemble what you want to say, and use them. Be honest and attribute the endorsement to the real person.
Once you have consumed enough LPGN product to feel an improvement in your health or earned enough commissions to have made a difference in your finances, you can write down your own personal endorsement and start sharing your story.
When speaking or writing your endorsement, show sincere commitment and belief in the LPGN products and the potential to create an improved Life, Livelihood and Legacy. Be passionate. Passion is something that cannot be made up. People will recognize your endorsement is authentic when you deliver it passionately. Make it a point to talk to everyone—you never know when you will ignite someone’s curiosity. In this day and age, who doesn’t have a need to improve their health and lifestyle in some way? There are prospects everywhere.
When you have perfected your endorsements, share them with everyone on your team and teach your downline to do the same. In network marketing, duplication is the key to success in many ways!