Network marketing experts tend to agree that their business model is part of the direct sales concept. In both network marketing and direct sales, products and/or services are offered directly to the consumer. There are, however, differences in the benefits and the sales approaches.
In direct sales, the distributors focus on being independent retailers. This means the company pays them more when retail sales are made—the commission earned is highest for the person who makes the most retail sales. The person who is managing or supervising the individual who actually makes the sale, earns less.
In direct sales, the most successful people are those who personally make the most sales.
On the other hand, in network marketing there is much more potential to earn residual income. Network marketers still are selling products directly but the potential for major income comes from sponsoring new people and building a business organization. The ideal for network marketers is to sponsor people that not only become ongoing customers who consume products habitually (Auto-Delivery), but are also likeminded individuals interested in building a business of their own.
Network marketers are Independent Business Owners but may also be independent retailers. In addition to building a business by sponsoring new people, selling the company’s products at a retail price is a straightforward way of increasing income. For example, an LPGN IBO is free to sell Laminine, Laminine OMEGA+++, DIGESTIVE+++ and IMMUNE+++ at the suggested retail price. This is such a basic tenet of doing business, yet is often overlooked—just because someone does not want to sign up immediately should not prevent an IBO from retailing the products.
When independent business ownership is combined with independent retailing, the network marketer is in essence, a part-time salesperson and a full-time business builder. It is the best of both worlds. There is potential for much greater growth than just as a direct seller, because when you sponsor and duplicate efforts, bonuses are generated for enroller and enrollee (upline and downline).
LifePharm Global products are so effective that they speak for themselves, but LPGN IBOs need to make the introduction! Take advantage of sponsorship and retailing opportunities—everyone may improve health and lifestyle in some way, virtually everyone starts out as a potential prospect!