Business Building Corner

Operating your own business requires a lot of self-motivation, self-awareness and self-reflection. To succeed, you need to use your strengths to their fullest potential and minimize any weaknesses. You may also need to improve upon past mistakes. In order to become more self-aware with the goal of improving your business, ask yourself the following questions to focus your energy in the right direction.

• What do I do best? Whatever you happen to be good at, find a way to incorporate it into your business. No matter what type of business you are in, you are still selling yourself. In network marketing, your business will thrive when you establish credibility, because people want to work with those they trust. Harness your strengths into selling power for your business. Make it a point to conduct your networking opportunities face-to-face when you can. With technology, you no longer have to be physically present but can still see your prospects over the phone and computer.
• How does my product provide a solution for others? The product or service you sell must be the solution to a customer’s problem. Decide what is unique or most valuable for consumers and emphasize it in your endorsements and presentations. For example, if you have a personal success story with Digestive⁺⁺⁺, talk about that. Your own experience should definitely be one of the first things a customer learns about your product, as it personalizes your relationship and sets you apart from competitors.
• Who is buying the most from you? In other words, what is the profile of the customer who is buying the most from you? How are those sales being made—online, at a home meeting, through referrals? Are these customers potential business builders or will they remain consumers? Analyzing your sales will help you determine how to improve sales volume, reveal sources for leads and show where to focus.

Make the best use of the information you gather from self-reflection and the answers to your questions. Then create an action plan. Set a goal (be specific with numbers and deadlines), create benchmarks, plan rewards for yourself and map out your path for completing the goal. For example, if your goal is to target a specific demographic you have noticed is most open to you (e.g., women aged 25-45 with children), use the information you have about your strengths to come up with a way to reach them.

Identify the solutions your product provides in order to persuade your target market, and plan sales methods that will reach them—whether it’s home parties or small meetings, flyers in schools, etc. When your business approach is based on proven information and experience, it will be reflected in improved sales.

Being aware of yourself and being willing to reflect on past actions are two qualities that can make you a stronger business owner. Remember to always be honest with yourself about the answers to the questions you pose, and commit to putting your action plan into effect. Improving yourself doesn’t mean there’s something wrong. Everyone should constantly be making improvements in order to continue business growth.

Some improvements to the self that impact business are:

• boost in confidence
• listening better
• taking direction and executing more efficiently
• not procrastinating
• focusing on one thing at a time
• not being distracted by busy work

LifePharm spends time and money to research and develop stellar products that can provide solutions for virtually everyone to improve their health and lives. So, when you consistently share these solutions with everyone you talk to and continually use the products yourself — people will see you shine and ask you how and why you are transforming!