A recent article in Forbes magazine by retirement activist Robert Laura points to the growing trend of people who are planning for retirement or are already retired, going into network marketing. Mr. Laura says, “I believe that the entire industry is poised for explosive growth and can be one of the most significant solutions to America’s current retirement savings crisis.”
As far as the retirement saving crisis is concerned, more and more people are coming to terms with the fact that they probably aren’t going to be able to save enough money to live on from the ages of 62 to 100. AARP (American Association of Retired Persons) estimates that the average 50-year-old has less than $50,000 in retirement savings. This shows the obvious need to find alternative ways to either save more or generate supplemental income starting before retirement and continuing throughout one’s active and mentally sound years of life. AARP estimates that half of all baby boomers (76 million) are interested in starting a business—this is a huge pool of prospects for network marketers to tap into.
The financial dilemma is not the only one facing retirees. Daria M. Brezinski Ph.D, a practicing psychologist and former marketing director for a multi-level marketing magazine says, “Many people don’t realize that multi-level marketing companies are successful because they help people satisfy a number of important human needs, including feeling significant, having connections, learning something new, and making a difference. I have heard people in network marketing say again and again, ‘I’m doing this because I’m meeting amazing people, making so many connections and I feel so good about myself.’ As it turns out, when other human needs are being met, the members and consultants don’t focus solely on the financial aspects.”
Another growing reality that could benefit network marketers is the increasing number of baby boomers who are disenchanted with their current careers. They’re worn-out from years of the corporate grind and don’t feel the connection between their job and the people it impacts outside their office walls or company grounds. They’re shifting their focus from accumulating a giant nest egg to a desire to be part of something bigger and better, to have a positive effect on others and working part time in retirement.
As retirees begin to realize they need activities that keep them busy, relevant, in good health and connected to others, the time, energy and little cost to participate in network marketing make it very appealing. It only costs $29.95 to become an IBO with LifePharm and the actual products address the maintenance of health throughout one’s adult years. How irresistible is that!
Those IBOs that reach the high monthly income levels are typically working hard on their LifePharm businesses, hardly the mindset of “retirement.” But ask successful LifePharm IBOs how they feel, and virtually all will tell you that they love what they are doing, feel great about the impact they are having on the lives of others, and enjoy the freedom to choose how far they want to take their businesses.
There's no getting around it: Too many older Americans just haven't saved enough for the retirement lifestyle they hope to enjoy. They add up their anticipated Social Security payments, their investment income, pensions and other sources, compare that sum to their expected expenses and there's a gap.
You can fill that gap by continuing to work but on your own terms—LifePharm provides the perfect vehicle for just that. And when you think about that large pool of people that AARP focuses on, the number of prospects you can approach is infinite.