People can strike up conversations everywhere—on a plane, in a restaurant, lining up for the movies, at a concert or soccer game—and there’s an art to turning a simple dialogue into a sales opportunity and connection. The most important thing to remember is to engage in a discussion rather than to present a series of sales pitches. This also holds true for online conversations.
Don’t think you have to “close” the sale at the first discussion. For example, even if you’re having a conversation with a stranger at a bus stop, don’t think it’s the first and last time you’ll ever see them. That’s why you should always carry business cards with you, and before parting ways, ask whether you can contact the person to follow up if there was interest shown during your conversation. Then get the email or phone number written down right then and there. A lead is not a lead until you have the opportunity to follow up.
The key to creating an engaging dialogue is to have your intention clearly in mind. Better yet, have a “script” that is crafted so it can be personalized for each individual you encounter, and be very comfortable working it into any conversation or online dialogue.
The best scripts follow a formula with key steps that help determine if an opportunity exists. That is, you need to decide if you are speaking with someone who will want, and can afford, your solution to the “problem.” Bad scripts fail because they try to force a sale or agreement from the prospect.
Good scripts, on the other hand, include an understanding of your objectives. They leave room for follow-up and allow the prospect to feel comfortable and not pressured. Simply put, a conversation is a dialogue and not a monologue. Good scripts leave lots of space for listening to the prospect. When chatting online, read between the lines. Only then can you discern what the prospect’s need or interest is. Your script should have variations on how you can provide the solution.
Since LifePharm currently has four exceptional products, gear your scripts around a single product and use the one appropriate to each prospect. Ask questions, so you can see how you can be of the most help. Listen for the prospect’s interests and concerns. You can offer the appropriate solution: Laminine for improving energy, mood, skin, sleep and overall health, OMEGA+++ for heart health, DIGESTIVE+++ for any GI concerns and IMMUNE+++ for year round defense against germs and the elements. Also have available a script based on the earning opportunity, because many people are interested in boosting their finances.
A single conversation may well be the foundation for building a long-term relationship. Sometimes a single conversation is all it takes to button up a sale. But if you are in a “live” situation and don’t have enough time to close the sale, you need to obtain enough information from the prospect to enable you to follow up.
Maintaining contact online is much easier, as you can send links to the wonderful corporate resources available—product and opportunity videos, science articles, FAQs, and volumes of endorsements from people who have personally experienced the multitude of health and/or financial benefits from LifePharm.