Business Building Corner

In network marketing, people are always talking about sharing—whether it’s sharing products, experiences or ways to make money, the emphasis is on sharing rather than selling. It doesn’t matter whether you think of conducting network marketing business as sharing or selling: either way, you are making a deal.

According to Richard Templar, author of The Rules of Wealth, the art of making a deal is about “mutually profitable partnerships. Deals where both parties benefit, are the best deals of all. Everybody feels happy with the outcome.” Mr. Templar is not necessarily writing about network marketing, but what he says certainly applies.

Picture this scenario: a LifePharm IBO shares a product experience with a prospect. The prospect decides to try Laminine but doesn’t want to commit to signing up. The IBO sells a single bottle of Laminine at retail. The results are good and the prospect wants more. The IBO explains the benefits of being an IBO—wholesale pricing plus the possibility of earning money by selling to others at retail and earning bonuses. The prospect is convinced Laminine should be part of her daily regimen and likes the idea of buying at wholesale and enrolls as an IBO. When she tells her neighbor about Laminine, this whole cycle begins again.

This is a simplified version of what happens thousands of times a day when LifePharm IBOs practice the art of making a deal that is a “mutually profitable partnership.” In fact, network marketing is one hundred percent about creating partnerships—over and over again.

The repetition and duplication that is inherent in network marketing is the crux of the system’s success as well as the possible downfall for certain networkers. In other words, if you make deals consistently (making deals=prospecting and sponsoring) you are guaranteed to make money. This model leaves no room for failure. By the same token, if you do not make deals, you will benefit from buying at the wholesale price and save money, but you will not earn anything. If you want to make money without making deals consistently, you are not in the right business.

If the art of making a deal is appealing, ask the following questions when you embark on the adventure of prospecting, sharing and creating new partnerships:

• What do you have that others might want? (Laminine, OMEGA⁺⁺⁺, DIGESTIVE⁺⁺⁺, IMMUNE⁺⁺⁺ plus the opportunity to earn money)
• What knowledge or skills do you possess that others can benefit from? (Never underestimate the value of what you already have experienced or know about LifePharm products and the earnings available to those who sell single bottles or packs and sponsor new people.)
• Who are the people who might want what you have to offer?
• What might you ask of people who become your partners?
• How much time can you afford to spend on making deals?

Remember, the knowledge you have is valuable. Understanding this will give you the confidence to practice the art of making a deal, consistently and successfully.