Business Building Corner

What makes a good salesperson?

Whether or not you think of yourself as a "salesperson," everyone needs to sell something at one point or another in life. Each time you apply for a new school or job, you are selling yourself. When you help any non-profit organization raise funds, you are selling their charity and philosophy. When you share LifePharm with friends, family and acquaintances, you are selling a great opportunity and the products that back it up. So what characteristics make a good salesperson?

  • Because your face expresses so much, a good salesperson smiles. Sometimes a smile is involuntary, but a good salesperson consciously flashes a simple smile to everyone. A smile acts to put others at ease and identifies you as friendly, not aggressive. A smile also beckons reciprocation from the person it’s directed at, creating a mutually warm interaction. This may seem like such a basic piece of common sense, but for shy or introverted people, it’s a good reminder.
  • Good salespeople are determined and persevere. They tend to be fearless and are optimistic. Salespeople are faced with rejection over and over again—ask any realtor, car salesperson, retail shopkeeper or girl scout cookie salesgirl! More people say "no" than "yes" but a good salesperson ignores the "no" and focuses on the "yes." The attitude of a good salesperson is, "I haven’t got anything to lose, so I’m going to go for it."
  • Think about the last time you bought something from a salesperson. How did he/she make you feel? Chances are, the salesperson made you feel important by focusing on you and listening to what you had to say. A good salesperson is a good listener. In fact, being a good listener may be even more important than being a good talker when it comes to sales.
  • Instead of talking a lot, a good salesperson focuses on the prospect and asks many questions. The answers to the questions reveal what the prospect is interested in, has a problem with or simply wants. A good salesperson is therefore sincerely curious—the conversation is about the prospect, not about the salesperson—and asks probing questions.
  • A good salesperson thinks like a problem solver. The goal is not to “make a sale” as much as it is to help the prospect find a resolution to an issue. This approach is the basis for a long-term relationship rather than a one-off sale. With LifePharm, successful problem solving by an IBO often results in new enrollments, which in turn become meaningful business partnerships.
  • Are you enthusiastic and passionate about Laminine, OMEGA+++, DIGESTIVE+++ and IMMUNE+++? Are you excited about the money you can earn while helping others improve their health and lifestyles? If the answer is “yes,” you are already a good salesperson. Even shy people come out of their shell when they are passionate about something—take a look at all the endorsements LifePharm has collected from IBOs from around the world: the common thread is enthusiasm and passion.
  • Great salespeople are goal-oriented. They have written objectives regarding their individual prospects. They plan the amount of time to be spent with each prospect and when to follow up if there is interest.
  • Once a prospect or customer makes a commitment and actually purchases or signs on, a good salesperson shows gratitude. This starts with a simple thanks but continues on with follow up in the form of exemplary service, helpfulness and support.

This holiday season can be your best, because no gift is better than the gift of health. Because life is precious, share LifePharm products and a rewarding lifestyle.