In network marketing, an elevator speech is a clear, brief message or commercial about yourself. It communicates who you are, what you're looking for and how you can benefit a prospect. It's typically about 30 seconds long, the time it takes people to ride from the top to the bottom of a building in an elevator. Specifically, your elevator speech is about how LifePharm Products and earnings opportunity can benefit a prospect.
It can take some time to get your pitch right. You may go through several versions before finding one that is compelling and sounds natural in conversation. More importantly, your elevator speech has to be comfortable for you to deliver. Don’t put anything into your 30-second speech that is hard for you to say.
You may want to develop a few versions. Start by thinking about the objective of your pitch. This may depend on where you are and whether you are talking to a complete stranger or someone you know. Do you want to tell prospects about LifePharm as a company? Or do you want a simple and engaging speech to explain what you do as a LifePharm Independent Business Owner?
Because you have so little time, the elevator speech should focus on problems that you might be able to help solve. If possible, give a statistic that backs up what you are saying, as this will add value to your description of benefits. You will want to say something memorable in your brief delivery, so make it as exciting and personal as possible—in fact, your enthusiasm is key to making a successful elevator speech. For example, “Laminine is an awesome product that has helped people all over the world” is not as effective and exciting as, “Laminine helped me to get a good night’s sleep after 10 years of tossing and turning in bed!”
Your elevator speech will evolve just as your business grows. As your success increases with LifePharm, whether it’s through rank advancement or sales volume, tailor your elevator speech(es) accordingly. For example, your prospect may show an interest in travel. And over time, you may start doing LifePharm business in multiple countries. By then, you should consider including the different countries you have team members in as part of your evolving elevator pitch—“LifePharm has a presence in 39 countries after only five years in business, and I personally have team members in 12 of those countries!”
Here are the basics to crafting a succinct and effective elevator speech:
With the LifePharm Connect app, it’s easier than ever to give a memorable elevator speech. Why? Because you can talk about yourself and what you do, and the Connect app does the rest for you by giving the prospect a taste of LifePharm in living color. It can send the prospect directly to your personal web page to purchase product or to join the opportunity.
Always keep your LifePharm IBO business card handy so you can leave it with the prospect after you end your elevator speech. Ideally, you would obtain the prospect’s phone number or email address, but that isn’t always possible and leaving your information behind is the next best thing. You never know who might be interested in the products or the income opportunity!