August is “baby boomers” month. Baby boomers are those born after World War II, and are known as such because of the so-called baby boom that took place in the years from 1946 to 1964. Baby boomers are also more recently known as the “sandwich generation,” because they are at the age where they may still be supporting their own children but also looking after their elderly parents. Baby boomers tend to have similar strengths and weaknesses—often shared by network marketers of various ages.
“What on earth do I want to do with the rest of my life?” This is a question commonly asked by baby boomers. It is also the question posed by network marketers before they make a decision to fully commit to the business. Baby boomers are known to be idealistic and as longevity becomes more commonplace, they are working instead of retiring—some out of need and some simply enjoy the fulfillment a job or career brings. In addition, in today’s world, healthcare can be evasive and alternative self-care methods are gaining popularity.
Because there is such a need for affordable and effective healthcare as the global population lives longer, there is some fear of growing older, and especially, growing older without having accomplished something worthwhile. This is one of the primary concerns of aging baby boomers. Younger network marketers may not be as concerned about aging; however, even the healthy youth searching for a job is certainly aware of the need for affordable healthcare. Young network marketers are therefore embracing alternative self-care methods now more than ever, and they have the baby boomer generation to thank for setting a precedent.
In a role reversal, baby boomers are learning from the new crop of network marketers and many are becoming IBOs as their second careers or more importantly, to make a difference in their own lives and that of others. Here’s why: younger people (anyone younger than a baby boomer) have grown up in a world that is aware of the importance of seeking balance in life, whereas baby boomers were taught to work, work, work. All work and no play is a recipe for disaster, and now as they age, baby boomers are finally seeking balance and a more rewarding lifestyle.
Network marketers exemplify a balanced lifestyle—they choose the work they do, they choose the hours they work, they choose the group they work with and the bonus that is most appealing is that they help not only themselves but others as well.
Network marketing allows people to make a difference. With LifePharm, this is obvious when you read or hear the endorsements of countless IBOs from around multiple corners of the world. LifePharm provides self-care options. LifePharm products can benefit people of all ages—giving the baby boomers something to be excited over: consuming the products themselves, sharing them with their elderly parents and with their adult children. There is also the sense that being part of LifePharm is being part of a big picture, an enormous team of IBOs marching forward to spread effective self-care and a healthy lifestyle to one and all.
To celebrate the month of August, whether you’re a baby boomer or not, ask yourself how you can make a difference. How would you like to help improve the lives of others? What kind of imprint would you like to leave behind? Everyone can make a difference in some way: with family members, in local communities or through broad philanthropic efforts. The common denominator is reaching out, which is also the key to building your business. Simply consuming LifePharm Products is a start, but when you help others by sharing the benefits, making a difference becomes a reality.