Business Building Corner

Policies and procedures are necessary because they eliminate confusion, create structure and enforce uniform standards throughout a large group. They are most effective when clearly documented. In organizations or businesses, written policies and procedures function like a rule book for day-to-day operations. Policies define the organization's purpose, ideals and mission. Procedures define the organization's step-by-step methods of enacting those policies. For these reasons, LifePharm keeps its Policies and Procedures updated on a regular basis.

Some organizations have unwritten policies and standards—everyone is expected to act according to a certain code of conduct, whether or not the rules are formally noted. This may work for small organizations, where all members have roughly the same goals and working styles. However, for maximum efficiency, policies and procedures should be written and easily accessible, so that they can be referred to during moments of disagreement or confusion. Especially in large organizations, documented policies and procedures are necessary to keep all participants on the same page and enforce clear standards.

Policies and procedures are often a legal necessity. In some cases, having clear policies and procedures in place, and being able to prove they are adhered to, can help an organization avoid legal liability in court.

LifePharm wants to help all its IBOs grow their businesses, and there is no faster way to achieve this than via online marketing. Therefore, all LifePharm IBOs are encouraged to take full advantage of the Virtual Office and their replicated website. Using the replicated website properly is crucial to success. Here are the basic rules to keep in mind and follow:

• Never use the LifePharm company name or the product names as part of your own URL. Examples of what NOT to use are “laminine.ru, laminine.net, lifepharma.edu."
• Never use any medical terms or claims when discussing LifePharm Products. Nutritional supplements are not drugs and when claims of “cures” or “healing” are made, IBOs are actually placing the entire company at risk. The Food and Drug Administration conducts random checks of all nutritional supplement websites to enforce their strict rules and regulations.
• Sales of products (retail or wholesale) are only allowed through a LifePharm IBO’s Virtual Office, which links to the replicated website. Never make sales from a private website. And, never ever sell on auction sites such as eBay^TM, Alibaba^®, OLX^TM, Allegro or Amazon^®.

LifePharm has taken the guesswork out of what’s right and wrong by creating marketing tools for you. In fact, LifePharm Policies and Procedures in Advertising states: “To promote the products, services and the tremendous opportunity LifePharm offers, IBOs should use the sales tools and support materials provided by LifePharm.

“LifePharm has carefully designed its products, product labels, Compensation Plan and promotional materials to ensure that they are promoted in a fair and truthful manner, that they are substantiated and the material complies with the legal requirements of federal and state laws.”

LifePharm Policies and Procedures also explains how to use a LifePharm replicated website: “If an IBO desires to utilize an internet web page to promote his or her business, he or she may do so through the LifePharm replicated website program only. No IBO may independently design a website that uses the names, logos, or product descriptions of LifePharm or otherwise promotes (directly or indirectly) LifePharm Products or the LifePharm Opportunity…The use of any other internet website, web page or blog (including but not limited to online malls, online auctions, online stores, or virtual shopping sites such as eBay^TM, Amazon^® or Craigslist^®) to in any way promote the sale of LifePharm Products, the LifePharm Opportunity or the Compensation Plan is strictly prohibited.”

For more details, please go to section 4.1 located in the LifePharm Policies and Procedures document. Remember, being compliant is good for business. And, being compliant is easy, because LifePharm has created effective marketing tools for IBOs. Simply go to your Virtual Office and use them!