The holidays can be a great time to partner up with a charity or other nonprofit and promote your LifePharm Business. E-Philanthropy (where all aspects of philanthropic work is conducted online) gives you many appealing options and has seen a 13 percent increase from 2013 to 2014. Social fundraising saw the biggest boost at a 70 percent increase. Email remains a steady and important channel—boasting the best ROI of any marketing tactic at $40 for every $1 spent—and websites have taken on the role of engagement hubs, providing information, receiving donations and aggregating content.
Check out the infographic* below and see which approach is most effective for you.
*Courtesy of MDG Advertising 2015.